The purpose of this briefing document is to gather crucial business information together in one place and provide a comprehensive picture of the client requirements for a design project. The brief will then be given to designer.
To be used by agency-side by an account manager, producer, art director, designer or project manager to gather information from a client for a design project. Could also be used on client-side by an internal strategy or design team to gather details about campaigns of projects for other departments.
A4 and US letter Microsoft Word template.